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Bord et al. claim that a substantial portion of the United States public has a flawed understanding of global warming, seeing it as linked to general "pollution" and causally connected in some way to atmospheric ozone depletion.[15] Scientists and media scholars who express frustrations with inadequate science reporting[16][17][18][19][20][21] argue that it can lead to at least three basic distortions. First, journalists distort reality by making scientific errors. Second, they distort by keying on human-interest stories rather than scientific content. And third, journalists distort by rigid adherence to the construct of balanced coverage. Bord, O’Connor, & Fisher (2000)[22] argue that responsible citizenry necessitates a concrete knowledge of causes and that until, for example, the public understands what causes climate change it cannot be expected to take voluntary action to mitigate its effects. Narrative

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